Graphic redesign of the Wood Watches homepage

Introduction & Background :

As part of a fictional project, we undertook the graphic reinvention of the home page of the Wood Watches website, a fictional brand specialising in the manufacture and sale of wooden watches. This fictional brand is deeply committed to ecology and preserving the planet. The aim of this project was to give a new, modern dimension to Wood Watches’ online presence, while retaining its ecological commitment and natural aesthetic.

Description of request :

The brief was for a complete redesign of the home page of the Wood Watches website. It was essential that the new design was perfectly consistent with the company’s graphic charter, while adding a touch of modernity and appeal to attract a wider audience. The main objective was to create a captivating and compelling user experience right from the home page, encouraging visitors to explore Wood Watches’ products and values further.

Direction :

• Trend Research : Exploring current trends in web and eco-friendly design to create a modern, eco-friendly visual experience.
• Graphic redesign : Development of a graphic redesign of the homepage with Figma, highlighting the natural and sustainable elements of Wood Watches while adopting a contemporary aesthetic.

This resulted in the creation of a new homepage for Wood Watches, offering a refreshing and immersive user experience while highlighting its commitment to ecology and the handcrafted quality of its products.

Tools used :

Project design :