Graphic redesign of the Home Page for Tones And I

Introduction & Background :

As part of a fictitious project, we undertook the graphic redesign of the home page of the website of the famous Australian singer, Tones And I. Renowned for her musical talent and unique style, Tones And I deserved a homepage to match. The aim was to create an immersive and captivating experience for visitors to the site, highlighting Tones And I’s artistic world and vibrant personality.

Description of request :

The brief was to redesign the home page of the Tones And I website, maintaining consistency with its existing graphic charter while adding a touch of originality and extra appeal. It was essential that the new homepage reflected the importance of the artist while offering an optimal and engaging user experience.

Direction :

• Trend Research : Exploring the latest trends in web and art design to create a modern and inspiring visual experience.
• Graphic redesign : Development of a graphic redesign of the homepage with Figma, using striking visual elements in keeping with the personality of Tones And I.
• SEO optimisation : Integration of SEO best practices to maximise the online visibility of the homepage, highlighting keywords relevant to Tones And I and its artistic universe.

This resulted in the creation of a new homepage for Tones And I, offering an immersive and aesthetic experience that perfectly reflects its art and personality, while strengthening its online presence.

Tools used :

Project design :