Graphic evolution of the website for Les Toits de l’Ouest

Introduction & Background :

As part of our graphic redesign project, we set out to redefine the online experience of Les Toits de l’Ouest, a human-scale business specialising in insulation, roofing, facades, roofing, structural treatment, Velux installation, ventilation and under-face guttering. Born out of a tradition of craftsmanship, Les Toits de l’Ouest stands out for its expertise and commitment to quality. The aim of this project was to modernise and revitalise the company’s website, while reflecting its expertise and dedication to its customers.

Description of request :

The brief was for a complete overhaul of the Toits de l’Ouest website. The main objective was to create a more modern, streamlined and impactful site, offering intuitive navigation for all users and showcasing the company’s services and expertise. It was essential that the new design was both aesthetically pleasing and functional, while reinforcing Les Toits de l’Ouest’s image as a trusted expert in its field.

Direction :

• Competitive intelligence : In-depth analysis of the competition to identify best practices and emerging trends in the field.
• Trend Research : Exploration of current trends in web design and architecture to create a modern and elegant aesthetic.
• Graphic redesign of the site using Figma (UI Design) : Development of a complete graphic redesign of the site with Figma, highlighting the company’s expertise and services through a clean aesthetic and intuitive layout.
• Integrating the site into WordPress using the template as a starting point : Faithful transposition of the graphic template to WordPress, guaranteeing a fluid and consistent user experience across all pages.

The result was a new website for Les Toits de l’Ouest, offering a fresh and engaging online experience, while reinforcing its positioning as a trusted expert in the roofing and insulation sector.

Tools used :

Project design :

Link to the model : click here