Redesign of the GRU Website – Bar & Live Escape Game

Introduction & Background :

The redesign of the GRU – Bar & Live Escape Game website is an exciting project. Located in the heart of Bordeaux, GRU is a horror-themed escape game that has quickly made a name for itself in the entertainment industry. In just one year, this young establishment garnered nine nominations and won three prestigious awards at the 2024 Nouvelle-Aquitaine Escape Games Awards:

• Best Brand
• Best Room
• Best Newcomer

With growing recognition, GRU needed a website that matched its ambitions and successes.

Description of request :

The primary goal of this project was to modernize and enhance the existing website to:

• Update and modernize the brand identity to reflect the quality of the experience offered.
• Showcase new services, particularly the privatization of their bar.
• Integrate an online booking page for the escape game rooms, directly on the website.
• Create a dedicated gift card page to boost additional sales.
• Provide a sleek and modern interface that aligns with user expectations.
• Improve comprehension and navigation for all visitors.

Direction :

To meet GRU’s needs, several key steps were undertaken:

Analysis of the Current Website:

• Content: Evaluation of text, images, and site structure.
• SEO: Analysis of natural search engine performance.
• UX: In-depth study of the user experience.
• Competition: Benchmarking similar escape games.
• Sector Analysis: Examination of practices from similar businesses in France.

Brand Guideline Updates:

• Selection of new, modern, and immersive typography.
• Definition of a coherent color palette aligned with GRU’s identity.

Subdomain Development:

• Development of the new site on a subdomain to keep the existing site active during the redesign.

Migration to WordPress:

• Installation and configuration of WordPress (migrating from Webflow).

Creation and Design of Pages:

• Design and development of new site pages, including:
• A dedicated bar page.
• An online booking page.
• A page for gift cards.
• Photo editing: Adjusting colors and brightness for optimal visual impact.
• Creation of graphic visuals to enhance the design.

Plugin Configuration:

• Installation of plugins for:
• Backup and maintenance.
• Security and performance optimization.
• SEO improvements.

Translation:

• Full translation of all pages into both English and French to ensure optimal accessibility for international clients.

Testing Phases:

• Verification of internal and external links (CTA buttons, social media, etc.).
• Responsive design testing on mobile, tablet, and desktop.
• Assessment of comprehension and accessibility.
• SEO performance analysis and optimization.

Migration and Launch:

• Migration of the site from the subdomain to the primary domain.
• Official launch of the redesigned website.

Tools used :

Project design :

Link to the website : click here