Website redesign for Abaque

Introduction & Background :

Abaque is a dynamic company acting as strategy catalysts, operational facilitators and problem-solvers in various fields, including consulting, strategic audits, professional training and coaching. As part of its strategy to strengthen its online presence and improve its image, Abaque embarked on a project to overhaul its website. The aim was to create a new mock-up and prototype of the website to offer a modern, streamlined and impactful user experience, while attracting new clients.

Description of request :

Redesign of Abaque’s website to give it a more modern image and greater impact on the web. Creation of a site mock-up in mobile and desktop formats with Figma, taking into account the content provided by the client.

Direction :

• Competitive intelligence : In-depth analysis of competitor websites to identify market trends and best practices.
• Trend Research : Exploration of the latest trends in web design to create a modern, attractive layout.
• Creation of site mock-ups in mobile and desktop formats using Figma, focusing on usability, readability and aesthetics.
• Development of an interactive prototype to provide a concrete visualisation of the user experience on different devices.
• Highlighting the strengths of Abaque and its services through a clear and punchy presentation on the website.

This process resulted in the creation of a new website mock-up and prototype for Abaque, offering a modern and impactful online presence in line with its objectives of strengthening its image and attracting new customers.

Tools used :

Project design :

Link to the model : click here