Visual identity for MOA – Marina Oliden Architecture

Introduction & Background :

This project involves creating a visual identity for MOA, a young architect based on the Basque coast. The aim is to give Marina Oliden Architecture a distinctive and memorable visual identity that reflects its architectural style and professionalism.

Description of request : 

The main objective was to design a simple but effective logo and graphic charter for MOA. The emphasis was on creating a modern, impactful and timeless visual identity, capable of enduring over time while reflecting the architect’s vision and values.

Direction :

To meet this demand, several steps were necessary :

• Trend research : An in-depth analysis of graphic design trends was carried out to ensure that the visual identity was modern and relevant.
• Logo creation using Illustrator : Illustrator was used to design a unique logo, representing the aesthetics and professionalism of Marina Oliden Architecture. The logo was designed to be versatile and adaptable to different media.
• Creation of a simple graphic charter using InDesign : Development of a simple but complete graphic charter, including colours, typography and graphic elements to be used consistently in all MOA’s communication media.

Thanks to a creative and methodical approach, the visual identity created for MOA is modern, impactful and durable, offering a faithful visual representation of the architecture and the architect’s professionalism.

Tools used :

Project design :