Creation of a Visual Identity for Lekker
Introduction & Background :
This project embodies the birth of a dazzling visual identity for Lekker, a fictional brand of beer with an innovative gin-infused recipe. The company is positioned in a market where creativity and exclusivity are key to standing out from the crowd.
Description of request :
The main objective of this project was to create a distinctive visual identity for Lekker. The brand was looking for an image that was young and dynamic, but also had a touch of luxury about it. It was essential that the identity was both clean and captivating, reflecting the essence of Lekker’s innovative beer.
Direction :
To meet these requirements, the following steps were taken :
- Trend research : An in-depth analysis of graphic design trends was carried out to ensure that the design was both modern and in line with market expectations.
- Logo creation using Illustrator : Illustrator was used to design a distinctive and memorable logo for Lekker. The logo embodies the young and dynamic spirit of the brand, while evoking a touch of luxury thanks to its clean lines and sophisticated design.
- Creation of advertising posters using Photoshop : Photoshop was used to develop striking advertising posters highlighting the unique characteristics of Lekker beer. The visuals were carefully selected and arranged to capture the public’s attention and generate interest in the brand.
Thanks to this strategic and creative approach, Lekker’s visual identity is now a symbol of elegance and innovation on the beer market, ready to seduce fans of unique and refined flavours.
Tools used :
Project design :
Contact
We’re here to help you find the best solution for your needs and support you every step of the way. Don’t hesitate to contact us by telephone, e-mail or by filling in the contact form. We’ll be happy to answer any questions you may have and provide you with all the information you need. We thank you for your confidence and hope to speak to you soon !