Packaging for the New Coty Perfume Range
Introduction & Background :
This project was designed to meet the needs of Coty, a renowned American multinational in the cosmetics sector. The aim of this fictitious collaboration was to create innovative and modern packaging for a new range of perfumes, in line with the brand’s values and current market trends.
Description of request :
The main objective of this project was to design packaging for a new range of gender-neutral perfumes. It was imperative that the designs were modern, sleek and gender-neutral, to match Coty’s new fragrance line. In addition, it was essential to ensure graphic consistency between the different packaging, as they were all part of the same collection.
Direction :
To meet these requirements, the following steps were taken :
- Trend research : An in-depth analysis of trends in the fragrance market and packaging design was carried out to ensure that the designs were at the cutting edge of innovation.
- Label design with Illustrator : Illustrator was used to design unique and eye-catching labels, highlighting Coty’s new fragrance range. The designs were carefully crafted to reflect the brand identity and capture the attention of consumers.
- Packaging mock-ups using Photoshop : Using Photoshop to create realistic mock-ups of the packaging, enabling the final look to be visualised on shop shelves and in advertising campaigns.
Thanks to this creative and strategic approach, the packaging designed for the new Coty perfume range is aesthetically appealing, functional and in perfect harmony with the brand’s image and consumers’ expectations.
Tools used :
Project design :
Contact
We’re here to help you find the best solution for your needs and support you every step of the way. Don’t hesitate to contact us by telephone, e-mail or by filling in the contact form. We’ll be happy to answer any questions you may have and provide you with all the information you need. We thank you for your confidence and hope to speak to you soon !