New visual identity for DJ Syan

Introduction & Background :

The project embodies an exciting collaboration with DJ Syan, a talented Armenian electronic music artist. In a world where image is as important as sound, creating a striking logo is essential to establishing a memorable and recognisable presence.

Description of request :

The main objective was to design a modern and durable logo for DJ Syan, a typographic logo that could be easily identified on a variety of communication media. It was crucial that the logo embodied the spirit and style of the artist, while being adapted to the requirements of visibility and legibility.

Direction :

To meet these requirements, the following steps were undertaken :

• Trend research : A thorough exploration of logo design trends was carried out to ensure that the end result was both contemporary and timeless, reflecting DJ Syan’s unique personality.
• Logo design with Illustrator : Using Illustrator to create a distinctive typographic logo, highlighting the artist’s name with a modern and elegant aesthetic.
• Mockup of the logo : To enable DJ Syan to visualise how his logo would look on different communication media, mockups were created, offering a realistic preview of his logo on posters, flyers, business cards and other media.

Thanks to this methodical and creative approach, DJ Syan now has a strong and distinctive visual identity, enabling it to stand out from the crowd.

Tools used :

Project design :