Logo redesign for the Exomedia communications agency

Introduction & Background :

This project marks a crucial stage in the evolution of Exomedia, a communications agency specialising in website creation and redesign, as well as 360° communications. The main objective of this initiative was to breathe new life into Exomedia’s brand image by redesigning its logo to better reflect its positioning and commitment to innovation and modernity.

Description of request :

The brief was to create a new logo for Exomedia that met the requirements of a modern design while respecting the company’s graphic charter. It was essential that the new logo captured the essence of the agency, while conveying a clear message about its values and expertise in communications and website design.

Direction :

To meet this demand, the following steps were taken :

• Trend research : An in-depth analysis of logo design trends was carried out to ensure that the new logo would be at the cutting edge of innovation.
• Creating the new logo using Illustrator : Illustrator was used to design a bold, modern logo, highlighting Exomedia’s values. Dynamic graphic elements were integrated to reflect the agency’s creativity and expertise in its field.

Thanks to this strategic and creative approach, Exomedia’s new logo perfectly embodies its identity and values, while strengthening its presence in the communications and web markets.

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Project design :