Creation of the brand identity for Lotura Consulting

Introduction & Background :

The project involved creating the visual identity for Lotura Consulting, a new digital marketing consultancy based in Barcelona. Lotura Consulting needed a strong visual identity to stand out in the competitive digital market.

Description of request :

Lotura Consulting’s main objectives were as follows:

• To create a logo and a graphic charter that reflect their world of work and their mindset, corresponding to their professional universe.
• Design a modern and attractive emblem-style logo that evokes the ideas of connections and links between the digital world, people and the infinity symbol.
• Develop a visual identity that effectively communicates their expertise in digital marketing and their ability to create meaningful connections.

Direction :

To meet these requirements, the following steps were taken :

• Competitive intelligence : In-depth analysis of competitors’ visual identities to identify market trends and best practices.
• Trend research : Exploration of different inspirations and graphic styles relevant to the field of digital marketing.
• Proposals for several logos, typographies and colour palettes for validation by the client.
• Creation of the final logo using professional tools and integrating the elements of connection and infinity requested.
• Delivery of the logo accompanied by a simple graphic charter, containing two typographies and a colour palette in the tones chosen by the client.

This process resulted in the creation of a distinctive and consistent visual identity for Lotura Consulting, reflecting its expertise in digital marketing and its ability to make effective connections.

Tools used :

Project design :