Advertising campaign for the new Nike Air Force One model

Introduction & Background :

This fictitious project involves the creation of an advertising poster for a new model of Nike Air Force One, a fictitious initiative designed to promote the innovation and style of the Nike brand in the field of sportswear clothing and accessories. Nike, a world-renowned company, is renowned for its leadership in the sportswear industry and its iconic collaborations.

Description of request :

The main objective was to design a modern, sleek and luxurious advertising poster to showcase the new Nike Air Force One model. The brief was to capture the essence of the brand’s innovation and style, while reflecting the quality and prestige associated with the Air Force One range.

Direction :

To meet this demand, several steps were necessary :

• Trend research : An analysis of current trends in advertising design was carried out to ensure that the poster was at the cutting edge of modernity.
• Creation of a pair of trainers using Illustrator : Illustrator was used to design the new Nike Air Force One shoe model, focusing on innovation and design.
• Creation of the advertising poster with Photoshop : Use of Photoshop to create a striking advertising poster, highlighting the new Nike Air Force One model in a modern and luxurious context. Sophisticated graphic elements were used to reinforce the high-end character of the brand.

Thanks to a creative and meticulous approach, the advertising poster created for the new Nike Air Force One model manages to capture the attention of the target audience, while conveying the values of innovation, style and quality associated with the Nike brand.

Tools used :

Project design :